NCFE Level 2 Award and Certificate in Digital Promotion for Business

Hammersmith and Fulham Adult Learning and Skills Service, Macbeth Centre, Macbeth Street, Hammersmith, London, W6 9JJ

Call 020 8753 3600 or email alssinfo@lbhf.gov.uk to book your place now

New courses for January 2026 on starting and running your own business, cyber security, and social media.
Gain a nationally recognised level 1 or level 2 NCFE qualification. If you live in London (and are British or have a valid visa to stay in the UK for at least six months) and are either unemployed and looking for work or are on low income (below £27,000 a year), these courses could be free for you.
Book a Business or Computer interview now to join any of the business and computing courses.

1. Who is the course for?

This course is designed for individuals interested in learning how digital tools can be used to promote businesses effectively. It suits all learners including those with little prior experience in marketing or digital media. It�s ideal for aspiring entrepreneurs, small business owners, or anyone seeking to enhance their digital skills for employment or further study in marketing, business, or ICT. Book a Business or Computer interview now to join any of the business and computing courses.

2. What skills, knowledge, or experience do I need to start this course?

There are no formal entry requirements, but having a Level 1 qualification or basic digital literacy may be helpful. Learners should be able to engage with written and digital content and have an interest in business promotion. Centres will assess suitability based on age, ability, and capacity to meet assessment criteria, ensuring compliance with equality legislation. Book a Business or Computer interview now to join any of the business and computing courses.

3. What will the course cover?

The course covers a wide range of topics including search engine optimisation (SEO), social media, email campaigns, mobile apps, online reputation management, and producing digital promotional content. Learners will explore both established and emerging digital techniques, understand how to coordinate digital and offline media, and learn how to measure campaign effectiveness. Book a Business or Computer interview now to join any of the business and computing courses.

4. What should I be able to do by the end of the course?

By the end of the course, learners will be able to plan and execute digital promotional campaigns, use SEO strategies, create engaging content, and evaluate the success of digital activities. They will also understand how to use social media, email, and mobile apps for business promotion, and apply data protection principles in digital contexts. Book a Business or Computer interview now to join any of the business and computing courses.

5. How is the course organised?

The Level 2 Award requires completion of at least 3 optional units, while the Certificate requires 8. Each unit includes guided learning hours and assessment tasks. The course is internally assessed through a portfolio of evidence and externally moderated. Learning is delivered through practical activities, case studies, and research tasks aligned with real business scenarios. Book a Business or Computer interview now to join any of the business and computing courses.

6. What extra study/practice is expected outside of the class?

Learners are expected to engage in independent study, including research, planning, and preparation of assessment evidence. This may involve exploring digital platforms, analysing promotional content, and developing campaign strategies. Time spent outside of guided learning contributes to the Total Qualification Time (TQT), which includes both classroom and independent learning. Book a Business or Computer interview now to join any of the business and computing courses.

7. How will my progress be assessed?

Progress is assessed through a portfolio of evidence demonstrating achievement of learning outcomes. Assessment methods include written reports, presentations, case studies, and practical tasks. All work must be completed during scheduled assessment hours and authenticated by both the learner and assessor. Feedback is provided throughout to support improvement and ensure standards are met. Book a Business or Computer interview now to join any of the business and computing courses.

8. What can I expect to go on to after this course?

Successful learners can progress to related qualifications such as Level 2 or 3 Diplomas in Creative Media, IT User Skills, or Business and Marketing. The course also supports entry into employment in digital marketing roles or further study in vocational areas. It provides a strong foundation for those aiming to develop a career in digital promotion. Book a Business or Computer interview now to join any of the business and computing courses.

9. Are there any other costs and what do I need to bring?

There are no mandatory additional costs, but learners may benefit from access to a computer or digital device for research and content creation. Centres may recommend specific tools or platforms (e.g., Mailchimp) for practical tasks. All materials should be age-appropriate and aligned with safeguarding policies. Learners should bring writing materials and any required digital resources. Book a Business or Computer interview now to join any of the business and computing courses.

10. What support is available?

Learners will receive support from tutors and assessors throughout the course. NCFE provides resources such as the Learner�s Evidence Tracking Log (LETL) and access to support handbooks. Hammersmith and Fulham Adult Learning and Skills Service also offers guidance on reasonable adjustments, progression planning, and additional learning needs, ensuring inclusive and accessible delivery. Book a Business or Computer interview now to join any of the business and computing courses.